Twenty years after creating Electric Football, Tudor secured the game’s status as an all-time “Featured Toy.”

They did it with their new Sears-exclusive Super Bowl model, a game that recreated in miniature the most important game in professional football history. That would be the New York Jets’ 16-7 Super Bowl III upset of the heavily favored Baltimore Colts.

The game came with both the Jets and Colts teams in their official Super Bowl uniforms, meaning that Super Bowl MVP Joe Namath was in the Jets lineup at QB. And Tudor also detailed the field of their new game to look just like the real Super Bowl field, even having the Championship trophy at mid-field.

It was a beautiful game that set the benchmark for Electric Football. It would also go on to become the most sought after game in all of Electric Football.

An Electric Football Landmark from Gotham

But Gotham certainly did its part to make 1969 a landmark year for Electric Football. The company creatively came up with its own Super Bowl model. A Gotham Joe Namath-endorsed game that included a metal Joe Namath passing figure.

Joe couldn’t wear a Jets uniform because Tudor owned the NFL-AFL license. So Gotham couldn’t put an AFL or a Jets logo anywhere on the game.

Yet Gotham was undeterred, creating a great looking Namath image that is one of the most recognized pieces in all of Electric Football.

Tudor dominated Electric Football in 1969. Both in Christmas catalogs, and Christmas advertising. Tudor NFL Electric Football is a “must have” Christmas item. And the game was still NFL Properties’ top-earning item.

Earl & Roddy

To learn more about Electric Football, please check out The Unforgettable Buzz, Electric Football Wishbook, and Full Color Electric Football!