A New Game for Tudor

The Norman Sas and Joe Tonole partnership turned out to be a good one.

So good that in 1949, with Joe Tonole’s expert help, Norman Sas debuted the Tudor Tru-Action Electric Football No. 500 game at the New York City Toy Fair. The Fair took place in March, and by the fall, Sas and Tonole Tudor had the game on sale throughout the country. Even with ads for the innovative new sports concept in the New York Times.

1949 Tudor No. 500 newspaper advertisement.

Sales of Electric Football were so strong during the Christmas shopping season the stores advertised the restocking their Electric Football supply after Christmas.

The game was off to an excellent start!

Earl & Roddy

You can find more information about Electric Football in The Unforgettable Buzz, The Electric Football Wishbook, and Full Color Electric Football!