Electric football is the main focus of The Unforgettable Buzz, but the toy industry and its inner workings play a major role in the story of Norman Sas, Lee Payne, and Tudor Games.
One of our favorite reads on the business of toys is Eric Clark’s The Real Toy Story, which has just been released in paperback by Simon and Schuster. It’s a wide ranging book, with Mr. Clark touching on the toy world of the past (Tudor’s world of the 50′, 60’s, and 70’s), as well as the changes that thrust toys into their current economic state, of shall we say, flux.
Reading The Real Toy Story reinforces how amazing it is to still have electric football around some 64 years after its introduction to the toy world. The book also reinforces what an amazing 40-year run Norman Sas had with Tudor. Few and far between are the toy companies who have equaled Norman’s achievements.
We highly recommend The Real Toy Story. Mr. Clark has done a masterful job of putting the pieces of the toy industry together.
Earl