Birthday of Electric Football Inventor Norman Sas

Electric Football Book The Unforgettable Buzz author

Electric Football inventor Norman Sas (far left) with NFL Commissioner Pete Rozelle in 1971.

Electric Football inventor Norman Sas would have turned 90 this Sunday (March 29). When he took over the struggling Tudor Metal Products Corporation in mid-1948 he was only 23-years-old —  just “a kid” as he recalled to us in an interview. But he did already have degree in Engineering and also one in Business from M.I.T.

Tudor’s future rode on Electric Football. If the game Norman created wasn’t a success, the company was headed for bankruptcy. Even if it survived bankruptcy, it was likely to have new owners. And the company, no matter who owned it, would have discarded any toy that almost put it out of business. (Let’s all take a moment to contemplate a world without Electric Football).

1949 Electric Football newspaper advertisement.

Norman felt pretty good about Electric Football when he unveiled it in March of 1949 at the American International Toy Fair in New York City. The game was well received by toy buyers, and once it hit toy store shelves in the fall of 1949, it became a very popular item. Even with a $6.95 price tag ($68+ in today’s dollars). It was so popular that stores publicly announced the arrival of new Electric Football shipments after Christmas.

Tudor 1973 NFL Rule Book Electric Football

Tudor’s 1973 Electric Football NFL Rule Book

Over the next four decades Norman guided Tudor and Electric Football to some amazing heights. The NFL license, featured games in Sears, Ward, and JC Penney, and a decade as NFL Properties top money earner. An amazing track record for any toy.

And this success allowed Norman to have some pretty amazing experiences, that every so often, he would reveal. Attending over 20 Super Bowl games, getting invites to Pete Rozelle’s legendary Super Bowl parties, fishing outings with Dolphins’ owner Joe Robbie — it was stuff that made our jaws drop. But these were things that he only revealed after years of conversations. For the most part Norman was reluctant to talk about his accomplishments, even his very public ones with Tudor.

Earl Shores, Norman Sas, and Roddy Garcia, Florida 2010.

Norman sold Tudor in 1988 and retired from the toy business. He eventually moved to Florida where he passed away in June of 2012 at age 87. He truly led a life that touched millions. He was even featured in LiFE Farewell Remembering The Friends We Lost in 2012sharing a page with Pro Football Hall of Fame running back Steve Van Buren (see image below).


Earl & Roddy

Norman’s full page with Steve Van Buren. ©LIFE 2012


Images From The Unforgettable Buzz In ESPN’s Documentary

Our Joe Namath photo being animated in Errol Moriss' ESPN Electric Football documentary.

Our Joe Namath photo being animated in Errol Moriss’ ESPN Electric Football documentary.

Electric Football has never seen anything quite like Errol Morris’ recent ESPN documentary. We were proud to be an integral part of the project, providing 16 images that made it into the film’s final cut.

We make our entrance at the 0:42 mark, with a collage of turning pages from The Unforgettable Buzz. This graphic included, in order, pages 74, 15, 82, 138, 79, and 76 from our book.

page from The Unforgettable Buzz that appears in the ESPN Electric Football documentary

Page 79 from The Buzz in ESPN’s “The Subterranean Stadium.” Our caption is visible.

Next up were a series of Electric Football game boxes, which included eight images from The Unforgettable Buzz web page. The Munro Day/Nite box still has our watermark on it!

A Munro Day Nite Game from the ESPN Documentary with our watermark

Check out this image from the ESPN Electric Football documentary — our watermark is still on the box (bottom right corner).

Then at the 3:37 mark, page 15 of The Unforgettable Buzz appears. This page has the 1961 Gotham Rule Book on it, and the comic-like images of the Rule Book receive a nice bit of animation showing how the grandstand would be assembled.

Page 15 from our book The Unforgettable Buzz as seen in ESPN documentary

Page 15 from The Buzz, coming to life in the documentary.

Finally, just a few seconds later, our 1969 Gotham Joe Namath game shows up shows up with some very cool animation of the grandstand setting up…all by itself!

1969 Gotham Joe Namath Electric Football Game

Our Gotham Joe Namath photo that was brought to life in ESPN’s Electric Football documentary. (See top photo.)

It was thrilling to have an Academy Award-winning filmmaker consider our artwork to be good enough for his documentary. And it was totally stunning to watch all our images go by and see the wonderful end credit for The Unforgettable Buzz. As we’ve said all along, it was a complete honor to be part of The Subterranean Stadium.

Credit for The Unforgettable Buzz at the end of the ESPN documentary.

The great credit we received at the end of the film.

This gives us great confidence as we move forward with Full Color Electric Football. If our art is good enough for an Errol Morris documentary we must be doing something right!


Earl, Roddy, and MK

Full Color Electric Football Book – Cover Update

The full cover of the book Full Color Electric Football

We’re thrilled to unveil the entire cover of our upcoming book Full Color Electric Football.

This new book will tell the story of Electric Football in glorious color. That means every single page of the book will be in color…which is an Electric Football first. But what pushes the book into the realm of “stunning” is having every single page designed by Marvel Graphic Artist Michael Kronenberg. If you marveled at Michael’s work in The Unforgettable Buzz, just wait until you see what he’s done with our all-photo format in Full Color Electric Football.

Our inspiration for creating this book was simple. We all loved studying the colorful NFL inserts that came in our old Tudor Rule Books. So we’ve tried to create a Rule Book insert that’s 124-pages long, and covers not only Tudor, but also the Electric Football lines of Gotham, Coleco, and Munro.

With the design phase of Full Color Electric Football almost complete, all we can say is “WOW!” It has the best images from The Buzz, as well as hundreds of newly taken photos that truly bring Electric Football to life. In going through the pages…let’s just say we’re very, very excited.

We’ll be posting sample pages in the not too distant future. So stick around and get ready for Electric Football in Full Color!!


Earl, Roddy, & MK

Recap: Errol Morris and ESPN’s Subterranean Stadium

John DiCarlo and ESPN's Subterranean Stadium

It’s really been a busy couple of weeks, so we’ve just recently had the opportunity to fully soak in Errol Morris’ sublime Electric Football documentary “The Subterranean Stadium.” We’re not even sure where to start — it gets better with each viewing.

There are so many layers to the story, and Mr. Morris captures them all thoughtfully and with total respect. That’s probably what strikes us more than anything. The respect Mr. Morris had for every piece of the story. John DiCarlo, Cindy DiCarlo, the “eccentric” group that plays in the league…everyone has a story. From Wayne Palumbo’s time in Sing Sing and Attica, to the hippie past of the free spirited “Hotman,” to the poignant back story of John himself — these are all stories worth hearing.

And that’s pretty much how we all feel about Electric Football. The game has a fantastic story that is worth telling and cherishing (not to mention writing a book about). It seemed that Errol Morris felt the same way and respected our hobby in much the way that we do ourselves.

It’s just an amazing work. And it is a “work” — it was art, both in how the film looked and how the story was told. It was the work of a great filmmaker taking our hobby, with great care, to the mainstream.

Photo of John DiCarlo's Basment Subterranean Stadium

The Subterranean Stadium

We don’t think anyone could have done it better. As we said in our post previewing the documentary, we hoped it would be something that we’d talk about for a long time. It lived up to that and then some. The story of The Subterranean Stadium is now a living breathing part of Electric Football. It’s part of Electric Football history — part of our history.

So…many, many thanks to Errol Morris and his entire staff for creating this amazing work. Thank you John DiCarlo for your dedication to Electric Football, and your ability to share the game with equal parts passion and humility. And thank you to the entire Charlotte Crew for letting us into your Electric Football universe. You’re what Electric Football is all about!


Earl, Roddy, & MK

If you haven’t watched the documentary yet, here’s a link: The Subterranean Stadium

Toy Fair 2015: Tudor Games Electric Football Recap

The Tudor Games booth at the 2015 Toy Fair

Toy Fair is always a unique and overwhelming experience. The 2015 event was no different, and even carried the additional factor of near zero degree temperatures on the streets of New York City. But it was business as usual inside the massive Javitz Center. And somehow it was actually hot in lower level of aisles and displays.

It has been an eye-opening pleasure to watch Tudor Games expand and grow at Toy Fair over the last 3 years. From a small booth in the back that buyers seemed to quickly pass by, to a more prominent location where buyers eagerly stopped to talk about the NFL, to this year, where Tudor’s success was illustrated by a spacious 20’ x 10’ booth.

Tudor Games 2015 NFL blister pack

Super Bowl Champion Patriot in a new Tudor Games hang tag pack.

This was twice the size of the previous years, and allowed Doug Strohm and Team Tudor Games to spread out in a most professional way, even to having a dedicated center demonstration table that provided a focus for all toy buyers. The table looked fantastic, including a Deluxe Tudor NFL game and the new NFL clamshell team packaging.

This year the Tudor Team had a different challenge than in previous Toy Fairs. Thanks to Doug’s hard work during 2014 toy buyers were well aware of the reestablished NFL -Tudor Electric Football relationship. Last year’s Fair carried the buzz of the the NFL being “back.” That was old news in 2015 — buyers this year wanted to know “what’s new.” And it was obvious that the hang-tag clamshell NFL teams were a popular answer.

It looks like another winning year for Tudor Games. There’s no question it will be a busy one. Just as soon as the Toy Fair booth was broken down, Doug was readying for a trip to the NFL Licensee gathering in Houston. A very special reunion for the toy, that according to Norman Sas, “made NFL Properties.”



Electric Football In Errol Morris/ESPN Short Film!

Electric Football will be front and center this Sunday night on ESPN at 9 pm EST. That’s when the network will air a short film on our favorite hobby as part of a 2-hour special titled It’s Not Crazy, It’s Sports.

The entire program was directed by Errol Morris, whose film credits include The Thin Blue Line and the Academy Award wining The Fog Of War. To have a highly respected documentary film maker like Mr. Morris in Electric Football’s corner is really mind blowing.

The subject Mr. Morris chose to feature was John “Larue” DiCarlo and his Charlotte Electric Football League. John has organized and run this Rochester, NY-based league since 1981. The games are played in John’s elaborate basement “Subterranean Stadium,” which is also the title that ESPN chose for the Electric Football segment.  

John "LaRue" DiCarlo

The subject of Errol Morris’ ESPN Electric Football short film – John “LaRue” DiCarlo

It was by total coincidence that we ended up sitting next to John at the TudorCON dinner in January of 2014. Within 5 minutes of conversation he quickly became one of our favorite people in all of Electric Football. Knowledgeable, generous, unassuming, and hilarious — all at the same time.

Buzz authors Talking with John at TudorCON 14

Earl and Roddy enjoying a chat with John DiCarlo at TudorCON 14.

Mr. Morris’ office has been in contact with us since the filming started. Mr. Morris read our book The Unforgettable Buzz, and used it as a historical reference text for the film. There was even very serious discussion that The Unforgettable Buzz would be the title of the Electric Football segment.

We’re very pleased that The Unforgettable Buzz will be listed in the film credits. It’s truly an honor to have a great director like Errol Morris use our book for one of his projects.

We’ll be seeing the documentary for the first time on Sunday night just like everybody else. But we have a feeling that the pairing of Errol Morris and John DiCarlo is going to be a memorable one. Something that we’re going to talk about for a long time to come in Electric Football.


Earl, Roddy, & MK


Watch the trailer for the film:

Electric Football Top 20 Recap – Games No. 5 thru No. 1

Our Electric Football Top 20 Recap reaches the Final Five games. They are all wonderful examples of Electric Football at its very best. “Must haves” for any Electric Football aficionado!! Links to each Top 20 post are located below the photos.


5) 1961 Gotham Pressed Steel NFL G-1500


1972 Munro Day Nite Electric Football game

 4) 1972 Munro Day/Nite Electric Football


electric football super bowl IV Tudor NFL AFL Vikings Chiefs

3) 1970 Sears Vikings-Chiefs Super Bowl

 Electric Football 1969 Sears Tudor Super Bowl III NFL AFL Jets Colts Namath

2) 1969 Sears Jets-Colts Super Bowl


The 1967 NFL No. 620 in the Tudor Rule Book

1) 1967 Tudor NFL No. 620

That wraps up our Electric Football Top 20 Countdown. It’s been a lot fun. And there’s a lot more fun stuff in store for 2015. Especially when our new book Full Color Electric Football hits the bookstore shelves!!

Earl, Roddy, & MK

The cover of the book Full Color Electric Football

Electric Football Top 20 Recap – Games No. 10 thru No. 6

The 1962 Tudor Sports Classic 600 model

The Electric Football Top 20 recap moves on with games No. 10 thru No. 6. A little big of everything in this group, including the first ever Electric Football game (1949 Tudor No. 500), and the first player endorsed model (1969 Gotham Joe Namath G-812 model).

Links to the individual Top Countdown post are located below each photo.


10) 1949 Tudor Tru-Action No. 500


electric football Gotham 1971 NFL Brooklyn Joe Namath

9) 1969 Gotham Pressed Steel Joe Namath G-812


The box of a 1968 Tudor AFL No. 520 Electric Football Game

8) 1968 Tudor AFL No. 520


7) 1962 Tudor Sports Classic No. 600


Electric football 1967 Tudor NFL 613

6) 1967 Tudor Sears’ Exclusive NFL No. 613


Stay tuned…we’ll be posting from Toy Fair 2015 in NYC next week!!!


Earl, Roddy, & MK

The Unforgettable Buzz Goes To College!

The Unforgettable Buzz goes to college!!

Electric Football’s history is currently being told in a new and unexpected venue — the college classroom!

That’s right, The Unforgettable Buzz has gone academic. For the spring semester of 2015 The Unforgettable Buzz is being used as a textbook for course No. 3823/The Role of Business Entrepreneurship in Sport and Entertainment at the University of Central Florida. 

The course is part of UCF’s highly regarded DeVos Sport Business Management Program, which is endowed by Orlando Magic owners Rich and Helen DeVos. Associate Professor Dr. C. Keith Harrison is teaching the course. Dr. Harrison is partnering our book with other prestigious titles like Contagious, Blockbusters, and The Big Payback to bring the lessons of entrepreneurship to life.

The required reading list for class SPB 3823 at the University of Central Florida.

How did Dr. Harrison became aware of The Buzz? We’re not really sure, but we would presume that he is “one of us” — that is, someone who found happiness over an Electric Football game. What we do know for sure is that in taking The Unforgettable Buzz into a college classroom, Dr. Harrison has given the book a very special validation.

The Unforgettable Buzz — yes, the humble history of Electric Football — is “academic.”

In more definitive terms, a professor at a major Sports Business Program considers the quality of the research in our book to be scholarly.

We knew all along that Electric Football had a great story, and we wanted to tell it in the most accurate and complete way possible. So weeks were spent in the Science, Business, and Industry Library in Manhattan, months were spent splicing together our extended conversations with Norman Sas, Lee Payne, Albert Sung, Roger Atkin and Don Munro, and years were spent painstakingly rewriting paragraphs over and over and over. We did it because we believed in the story and we believed in our work. That our efforts are now being recognized as worthy of a college classroom…it’s incredibly gratifying.

Many, many thanks Dr. Harrison for adding another chapter to The Unforgettable Buzz story.


Earl, Roddy, & MK

Electric Football Top 20 Recap – Games No. 15 thru No. 11

Our Electric Football Top 20 Countdown recap continues with Games No. 11 thru No. 15. There are some REALLY nice games populating this part of the Countdown. Our previous post left off at Game No. 16 — 1971 Coleco Command Control. Links to each actual Countdown post are located below the photos.

15) 1970 Montgomery Ward Tudor NFL No. 627 model with 3 NFL teams.


14) 1967 Tudor NFL No. 510 with the Packers and Colts.


13) 1965 Gotham NFL Big Bowl. The game was a Sears’ exclusive.


Electric Football Game 1970 Tudor NFL AFC No. 610

12) 1970 Tudor AFC No. 610 with the Jets and Browns. The game recreates the first ABC Monday Night Football Game ever played.


1976 Tudor NFL Championship No. 655 Electric Football game

11) 1973 Tudor NFL No. 655 Championship game. It came with 4 NFL teams.

As we mentioned last time, it’s really pretty cool to see the games all together, or at least in blocks of five.


Earl, Roddy, & MK

Electric Football Top 20 Recap – Games No. 16 thru No. 20

A Toy trade ad for Coleco’s 1971 Command Control Football TV campaign.

Our Electric Football Game Top 20 Countdown concluded last week with the 1967 Tudor NFL “Grass Field” No. 620 taking the top spot.

Since it’s been 5 months since we started this thing, we’re going to recap all that has happened since September.

Here are the first five games of the Countdown. Links to the actual Countdown posts are below each photo.

16) 1971 Coleco Command Control Electric Action Football No. 5795.

17) 1977 J.C. Penney Super Bowl No. 660 with the Raiders and Vikings.

18) 2014  Tudor Games Pro Bowl NFL Electric Football. 

19) 1966 Montgomery Ward Tudor “Accordion” No. 600 model.

 20) 1976 Sears Super Bowl featuring the Steelers and the Cowboys.

More recaps to come. It’s kind of nice to see these games all together in one post.


Earl, Roddy, & MK

Electric Football Game Top 20 Countdown — No. 1

1967 Tudor NFL Grass Field No. 620 game

No 1 on our Top 20 Countdown – the 1967 Tudor NFL “Grass Field” No. 620.

Our Electric Football Top 20 Countdown concludes with Game No. 1 — the 1967 Tudor NFL No. 620 with the Browns and Giants.

There are more colorful Electric Football games, there are more elaborate Electric Football games, and as we’ve seen in our Top 20 Countdown there are even Electric Football games that recreate some of Pro Football’s greatest moments…but there is only one Tudor “Grass Field” NFL No. 620.

Tudor made the Giants-Browns No. 620 from 1967-69, and we think that any game from the that period IS very special. But for our countdown we’re picking the 1967 No. 620. This initial version came with some unique features that clearly distinguish it from later models.

The reason the No. 620 comes in at No. 1, ahead of Electric Football games that seemingly have much “more” to offer, is simple: Whenever we’ve displayed a No. 620 at an Electric Football event — and this covers a period stretching from the first Miggle Convention in 1996 to TudorCon in 2014 — it’s always the game we spend the most time standing over.

A Tudor NFL No. 620 on display at TudorCON 14

The game that always draws the most conversation at any EF Convention. TudorCON 14.

It generates the most conversations, the most recollections, as well as the most looks of wonder as middle-aged men instantaneously become boys, being magically transported back to the moment when they first saw a Browns-Giants No. 620. It might have been a neighbor’s game, a brother’s game, their own game, on a toy store shelf, or even just the photo in the Tudor Rule Book. No other Electric Football game generates the same reaction. It’s not even close.

The No. 620 is the benchmark of benchmarks in Electric Football. 1967 was Tudor’s first year with the NFL license, and they were determined to make a big impact with their brand new NFL line. Since Gotham had been making and selling NFL-licensed Electric Football games since 1961, an NFL model wasn’t necessarily a new thing. But Norman Sas and Lee Payne had the motivation, talent, and business acumen to design something that seemed totally new. (See Chapter 18 of The Unforgettable Buzz for the full story of how Tudor unseated Gotham as the NFL’s Electric Football licensee).

The No. 620 was really Tudor’s Apollo 11 moon landing. So many of the concepts they had been working on and refining since 1961 all came to full bloom on the No. 620. In continuing the NASA theme, Tudor had already “put a man in orbit” when they created the large Sports Classic model in 1962. They then “walked in space” through their commitment to player painting, and then “performed a docking maneuver” when Lee Payne converted a Gorilla base into a prototype with a clip that allowed a painted player to slide on and off.  Finally, Tudor “orbited the moon” by showing the NFL how innovative the company could be with the 1966 Ward “Accordion” game.

1967 Tudor NFL No. 620 with Browns and Giants

The 1967 No. 620 was Tudor’s “moon landing.”

So most of the pieces for the No. 620 where in already in place when Tudor received official word from the NFL that it had won the NFL license for 1967. But Tudor still had the herculean task of producing and painting mass quantities of miniature NFL and AFL teams, which fell to a creative and very capable business associate in Hong Kong named Albert Sung. Throughout late 1966 and into early 1967, Sung oversaw the entire task of painting 32 NFL teams (16 teams in both dark and light jersey) and 9 different AFL teams (dark jersey only). He also had to make sure there were enough Browns and Giants to go into the new No. 620 models.

Back in Brooklyn, Payne concluded that metal vibrated better than fiberboard, and he had begun working on a metal field that was strong enough for Tudor’s 36” x 21” frame. Payne also had some other tweaks and special innovations that would elevate the No. 620 to “masterpiece” status.

We’ve taken a lot of time to lay out the back story of the No. 620 because it is all part of the game’s “greatness.” So many brand new pieces — metal fields, new players, new Hong Kong production and painting operations, design approvals from the NFL — all had to come together seamlessly. If any one of these new features failed, or a production deadline was missed, it would have jeopardized Tudor’s NFL debut. But, as usual, Tudor pulled it off.

We’ve talked a lot about “firsts” during the Countdown, and the No. 620 has some of the most notable firsts of all time.

1) First painted NFL teams, the Browns and Giants.

2) First large Electric Football game with a metal field.

3) First NFL markings on an Electric Football field with the “NFL” in each end zone (some Gotham games did have an NFL shield on their sidelines, but it was not in the field of play).

4) First single-posted slingshot style goal post, colored in Official NFL gold no less.

5) First fabric goal post pads

6) First clip-on grandstand

7) First grandstand crowd photo of an actual NFL stadium (Atlanta).

Breaking down all these firsts almost diminishes the game because it was the combined impact of all of these features that blew us away. The white markings on the green field just draw you in — you can almost smell the grass. And then there’s the giant letters in the end zones “N-F-L.” Rising majestically from the “F’s” are two modern “NFL gold” slingshot-style goal post… arguably the most realistic Electric Football goal posts ever commercially produced.

The 1967 NFL No. 620 in the Tudor Rule Book

The No. 620 as pictured in the 1967 Tudor Rule Book.

The field is surrounded dramatically by a blue interior frame border, and this same blue fills the front and back of the outer frame, which both display NFL in bold white letters, as well as 15 NFL team names (missing are the expansion Saints). The outer frame ends are red and display 9 NFL team names (including the Saints). Add in the white frame corners and white frame “lip,” and it’s clear that Payne purposely duplicated the red-white-and blue color scheme of the NFL shield.

Tudor also included their largest ever grandstand, which happened to be their first clip-on model. The interchangeable nameplates weren’t new (Tudor had them on their Accordion No. 600), but it was the first time Tudor could use actual NFL team names. Peering out from under a facade of colorful NFL helmets was a highly detailed Atlanta Stadium photo taken by, who else, Lee Payne. There was no question that it was the most realistic “crowd” in Electric Football history.

Browns' players on a 1967 NFL 620

Triple-stripe Browns on the 1967 No. 620. The double-fold in the frame can be viewed in the background.

Finally, onto one of the special features of the 1967 No. 620 — the Browns and Giants were of the Big/Large variety. So not only were the players slightly larger and more physically detailed than the players that would appear on 1968 and 1969 No. 620’s, they had more details in their painting. For the Browns, both their socks and sleeves would have the distinctive and realistic triple-stripe pattern. And the Giants would have two white vertical dashes on their helmet to mimic their distinctive “NY” (later Giants would simply have a white dot).

Next, these players were sitting on Tudor’s aqua color bases, which at various times in Electric Football history have been viewed as “prized” finds, due to the speed and strength they show on the vibrating gridiron.

1967 New York Giants players on a No. 620.

The “double-dash” New York Giants from 1967.

And finally, the feature that truly separates the 1967 version from all others — the field. In this first year of production the metal of the frame and field is noticeably more substantial than No. 620’s from 1968-69. In fact, Tudor used a double-fold in the frame wall which gives both the frame and field added support and strength. (ALL subsequent Tudor 610 and 620 models only have a single frame fold). The field is “tight,” with very little “crown” or flex to it. The result is, a field that Electric Football aficionados consider to be the truest vibrating surface that Tudor ever created.

We think the “power” of the No. 620 is summed up by a story Sean Davis told to us last year at TudorCon 14… while we were all standing over a No. 620. At 3-years-old he desperately wanted to play with his older brother’s No. 620 game. But needless to say, the brother and his friends didn’t think Sean was ready for Electric Football. Eventually, they allowed Sean to be part of their games, letting him switch the game on and off for each play. There was just one catch. The switch had a short in it — Sean got shocked every time he flicked it! But did that stop him from with playing the No. 620? Of course not. “I thought it was part of the game,” Sean said with a laugh. And decades later he was in Philadelphia competing at TudorCON 14.

A story like Sean’s is why we love Electric Football, and why we love the No. 620. We can easily see ourselves continuing to put our miniature NFL’s into action even if we got shocked every time we turned the game on and off. That’s how strongly the No. 620 grabbed us. Like moths to a flame, it hit us on a primal level.

So in concluding our Top 20 Countdown…we hope that everyone has found their “own” No. 620. There are so many great games, over such a range of time, that we know the “No. 620 moment” is different for everybody. And that’s what makes Electric Football so much fun, and such a great hobby. There is truly something for everybody. We’ve had so much fun doing this Countdown, and we’re so grateful to everyone of you who have followed along all these weeks. We hope it’s been fun for you too.

Many, many thanks! We promise to keep you posted on Full Color Electric Football!!


Earl, Roddy, & MK


Electric Football Game Top 20 Countdown — No. 2

The 1969 Sears Tudor Super Bowl Game with Jets and Colts

At No. 2 on the Countdown – the 1969 Sears Tudor Super Bowl game.

Coming in at No. 2 on our Electric Football Top 20 Countdown, it’s the 1969 Tudor No. 633 Jets-Colts Super Bowl.

As the first Sears-exclusive Super Bowl model, this game was the unquestioned pinnacle of Electric Football in 1969. Nothing else like it had ever been produced before, and all subsequent Electric Football games would be measured against it. A landmark, a milestone, a benchmark…it was all those things. And 46 years later, it still is. That’s why the game was an easy choice for our cover photo when we started The Unforgettable Buzz web site back June 2012.  

Although the No 633 had a number of “firsts,” it surprisingly wasn’t Tudor’s first Super Bowl game (that distinction belongs to an obscure 1968 Otasco Tudor No. 500 model). But it was Tudor’s first large No. 620-sized Super Bowl. It was also the first Tudor game to earn the featured spot on the Sears’ Electric Football page, relegating Gotham’s brand new Super Dome to runner-up status in the 1969 Christmas catalog.

Electric football NFL AFL Super Bowl III 1969 Tudor Norman Sas Unforgettable Buzz

Page 472 of the 1969 Sears Christmas Book. This was the first large Tudor game to feature an AFL team.

What Sears did with the Tudor Super Bowl was magical. As soon as you turned the page your eyes went right to the game. First the glowing “Super Bowl” on the red-white-and-blue frame, then to the two painted Tudor players who faced out from the left edge of the page….Colts in home blue and Jets in away white! Next your eyes moved to the field, where the markings appeared to be identical to the actual Super Bowl field, and finally, your gaze shifted to the text in the upper right hand corner: “Super Bowl Electric Football: Colts and Jets clash head-on for the championship.”

You had to have the game…you just had to. For many of us, it was the most incredible toy we had EVER seen. Christmas morning was already pictured in our minds. Super Bowl III on your living room floor…life couldn’t get any get better than that!

Electric Football book The Unforgettable Buzz

The Unforgettable Buzz web page cover photo.

A couple of important things about the game that our “young eyes” didn’t see, but our parents surely noticed: the $14.99 price tag, and that the game was available only at Sears. Talk about pressure…

It’s not clear whether the Super Bowl model was a Sears idea or a Tudor idea, although our recent Ice Bowl Prototype blog post proves that Tudor had been working on an NFL Championship model by early 1968. And in fact, Lee Payne transferred his Ice Bowl frame design to the new Sears Super Bowl model.

Beyond the frame, the Super Bowl was a totally new Lee Payne design. There was a new and larger grandstand with a triple-decked crowd scene, including a middle level that appeared to have the the first luxury boxes in Electric Football history. And the six banks of faux floodlights on the rooftop facade were another Electric Football first.

But the No. 633 was and always will be about the stunning metal field, which appeared to have the same coloration and marking pattern as the actual Super Bowl field. It was Tudor’s first try at recreating a specific stadium field, and Payne had clearly done the company proud. Yet Payne made several subtle changes that diverged, almost imperceptibly, from the real Orange Bowl turf.

Yes, the Championship Trophy was at midfield, framed in light blue. (It not yet called the Lombardi Trophy.) And the end zones had the identical and familiar light blue coloration. But the end zone with the NFL shield didn’t say “COLTS” in large white block letters, it said “NFL.” And the end zone with the AFL shield — this would be the only Tudor game to ever an AFL shield on the field — didn’t say JETS, it said “AFL.”

The Lee Payne-designed box.

Since the font and the black outline of the letters were identical to the actual Super Bowl field, it really didn’t seem like anything was “missing.” Payne had used the NFL and AFL to cleverly mimmick the team names. So it wasn’t obvious that the end zones were missing the team logos, or that the actual Jets end zone had been a subtle shade of green.

When we saw the game in the catalog, or for those lucky enough to have the game on our floor on Christmas morning, Tudor had given us the Super Bowl in miniature!

And not just any “ordinary” Super Bowl. In another case of Tudor’s amazing timing, this first Sears Super Bowl just happened to recreate one of the most monumental pro football games ever played. The upstart Jets shocked the sporting world with their 16-7 victory over the highly favored Baltimore Colts. Game MVP and Jets QB Joe Namath backed up his famous pre-game “guarantee,” delivering a message to the NFL that the new league, after just a decade in existence, was as good as the old guard. Super Bowl III was a game that changed pro football.

So you had the most amazing Electric Football game ever made…recreating the one of the most amazing pro football games ever played. And the combination of the first AFL Super Bowl victory being matched up with the first-ever Sears Super Bowl Electric Football game — it’s something that could only happen once.

This convergence of real football and Electric Football has never been equaled. That’s why the 1969 Sears Super Bowl game sits proudly at No. 2 in our Top 20 Countdown.


Earl. Roddy, & MK

Electric Football Game Top 20 Countdown — No. 3

electric football super bowl IV Tudor NFL AFL Vikings Chiefs

Game No. 3 on the Countdown: the 1970 Sears No. 633 Super Bowl IV with the Chiefs and Vikings.

The Electric Football Game Countdown moves down to game No. 3 – the 1970 Tudor No. 633 Super Bowl.

This game is a landmark in both toy and Electric Football history. In terms of visibility and economics, it may have been the highest heights ever reached by Electric Football.

The No. 633 with the Vikings and Chiefs was sold only at Sears, who at the time, was the largest toy retailer in the world. Sears gave their exclusive Super Bowl an eye-catching full-color layout on page 488 of the Christmas Wish Book. They also gave the game a “Sears Best” designation, which served as an endorsement for hesitant parents. It was Sears saying that the game was worth its hefty $15.99 price tag. The Sears Best label also designated the Super Bowl as one of the “featured toys” in all of the 1970 Wish Book. Sears had clearly designed page 488 to make boys stop, gawk, and scribble down “Sears Super Bowl Electric Football game” on their list for Santa.

This was Tudor’s second Super Bowl, and Lee Payne went all out in designing the field, which is still one of the most colorful ever created. The Vikings’ end zone was purple with yellow lettering, and included a circular Vikings logo. The Chiefs end zone was bright yellow with red letters, and included a matching circular Chiefs logo. Framed in a light blue square at midfield was the Lombardi Trophy, with the square itself having a Vikings helmet and a Chiefs helmet serving as bookends.

electric football super bowl IV Tudor NFL AFL Vikings Chiefs

Page 488 of the 1970 Sears Christmas Wish Book.

All of these markings — including the odd yard lines being outlined in red, the even numbers outlined in blue, and the “50’” outlined in yellow — were like the real Super Bowl field in New Orleans. Only three things were different: the actual Vikings logo was shaped like a shield; there was no NFL logo in the Vikings end zone or, AFL logo in the Chiefs end zone.

But this took nothing away from overall “awe” the game inspired. Tudor’s field actually looked better than the real Super Bowl field, which the late NFL Films’ legend Steve Sabol described as “mud with green paint.”

Besides getting all the actual details right — the field, the teams, the goal posts, etc. — the frame design was perfect. Large white capital letters said it all: SUPER BOWL. That’s all that needed to be said.

Electric football Tudor Super Bowl Chiefs Vikings 1970

The Chiefs “huddle” up during Super Bowl IV.

Sears had no problem selling every single Super Bowl that came off the production line in Brooklyn. Only a Vikings’ fans could find anything negative about it…but even Vikings’ fans wanted to have the game. It was that beautiful — and it gave you a chance to replay the Super Bowl with a different outcome.

And then there’s the history that the game taps into. It recreated Super Bowl IV, a 23-7 Chiefs’ win that marked the last game ever played by an AFL team. This was the second straight victory for the AFL, giving “the other league” unquestioned parity with the NFL, as both leagues would take a 2-2 Super Bowl record into their long-planned 1970 merger.

Box for 1970 Sears Super Bowl

Box of the 1970 Tudor Super Bowl

Another piece of Super Bowl IV served to illustrate Electric Football’s status in American culture. Sitting in the stands watching the Vikings and the Chiefs that day was Tudor President Norman Sas. He was a guest of NFL Properties, his reward for having the top-earning item — Electric Football! — in the entire NFL Properties’ line. 

Tudor’s 1970 Super Bowl was, and still is, a stunning game. A true work of art. Even the box, with Lee Payne’s silhouette motif, is a work of art. So it’s deservedly one of priciest games in Electric Football collecting.

Yet we still view the game as a bargain. That’s because nobody will ever make anything like it again. It’s just too expensive. If a game were made to same the design specs in 2015, it would cost well over $200…and might even cost what the current eBay price is for a 1970 Tudor Super Bowl. And really, how many other toys are still playable 45 years later? We’re very, very lucky that Tudor made their games to last.

At No. 3, one of the greatest Electric Football games EVER made — the Sears-exclusive 1970 Tudor No. 633 Super Bowl!!


Earl, Roddy, & MK

P.S. Final fact…this is the only Tudor model with team names lithographed in the end zones.

Tudor’s “Lost” NFL Ice Bowl Electric Football Game

Tudor's 1968 Ice Bowl prototype Electric Football game

The ultimate “Lost” Electric Football game – Tudor’s 1968 NFL Ice Bowl prototype.

Electric Football’s greatness lies in its ability to create reality in miniature. Tudor was the unquestioned champion of this concept, as we have seen over and over in our Top 20 Countdown. And the best of Tudor’s work always links us to a specific event in NFL history.

So with the Cowboys set this weekend to make their first post-season visit to Lambeau Field since the 1967 Ice Bowl, it’s fitting that we talk about a game that didn’t make our Top 20, but if we had a list of “Lost” Electric Football games, it would be on top…by a mile.

That would be Tudor’s 1968 Ice Bowl prototype.

Tudor’s legendary designer Lee Payne created the game in early 1968, just weeks after the Ice Bowl was played in Green Bay. On the field are the Packers and Cowboys…a special No. 620-size field with “frozen” white end zones. Sitting at mid-field, just like on the actual Ice Bowl field, is an NFL shield. This is the first NFL shield ever to be seen on a Tudor field.

The frame of the game makes no mistake about what this model is — “NFL Championship” is lithographed in large white letters. There is also a special grandstand that wraps over the frame and down onto to field. And, of course, the players are of the 1967 Big variety. Each one carefully painted and numbered by Payne to match a Packer or Cowboy who was on Lambeau’s “Frozen Tundra” during the Ice Bowl.

Would this game have been a big seller if put it into production in 1968? Without a doubt. But ultimately Tudor decided that they didn’t need a fourth game in their NFL line — at least not yet. It’s clear to see that the Ice Bowl was used as the template for the 1969 Sears Super Bowl game.

Electric football NFL Packers Cowboys The Unforgettable Buzz Book Tudor

We used the Tudor Ice Bowl to open Chapter 20 of The Unforgettable Buzz.

The Tudor Ice Bowl opens Chapter 20 in The Unforgettable Buzz, and we talk about the game early on in that chapter. But all we can do is talk, because nobody knows what happened to the prototype. Lee Payne shared this photo with us, but he did not have the game. Neither did Norman Sas, who told us that Tudor Games was sold “lock, stock, and barrel” to Superior Toy in 1988.

So did some lucky Tudor employee take it home during the 1970’s, or maybe the final Brooklyn days in the 1980’s? Or did it end up in a dumpster when Superior Toy was liquidated in the early 1990’s? The fate of this game is probably the greatest mystery in all of Electric Football. But the splendor of the Tudor Ice Bowl will live on, and finally get the treatment it long deserves.

The Tudor Ice Bowl Prototype Electric Football game in color.

Sample of the Tudor Ice Bowl photo that will appear in Full Color Electric Football.

That would be full color treatment in our upcoming book Full Color Electric Football.


Earl, Roddy, & MK

P.S. Don’t forget that our Top 20 Countdown hits game No. 3 on Friday!!

Electric Football Game Top 20 Countdown – No. 4

1972 Munro Day/Nite Electric Football game and its enormous 40" x 25" field.

The 1972 Munro Day/Nite Electric Football game and its enormous 40″ x 25″ field.

The Electric Football Game Top 20 Countdown continues with one of the “grandest” games ever commercially produced at No. 4 — the 1972 Munro Day/Nite Electric Football game.

The Day/Nite game story really begins in the 1960’s, when Tudor and Gotham were competing for Electric Football dominance. Both companies’ games evolved through the decade, becoming bigger, brighter, and more elaborate with each passing year. The Gotham Big Bowl (1965-1968), the Tudor “Accordion” Game (1966), the Gotham Super Dome (1969), and Tudor No. 633 Super Bowl are all prime examples of this evolution.

A parallel evolution could be found in the swelling profits that Electric Football was providing for toy makers (Tudor at least). It was this profitability that enticed Coleco and Munro Games onto the vibrating gridiron in the early 1970’s. As the number of companies making Electric Football doubled from two in 1969 to four in 1971, the number of different Electric Football models on toy store shelves more than doubled.

1972 Munro Day Nite Electric Football game

Munro was the only company other than Tudor to have hand-painted players.

The “arms race” of Electric Football features continued as Coleco and Munro tried to define themselves. (Tudor was already well-defined and very profitable thanks to its NFL line). Coleco invented Command Control, and even put legs and a faux woodgrain finish on a $30 “Rec Room” model in 1971.

Munro had a rocky Electric Football debut in 1971, and came into 1972 determined to make a “statement.” There’s no argument that they did just that with the elaborate and awe-inspiring Day/Nite Electric Football game.

Munro’s designers took a look what had been done in Electric Football and borrowed the “best” of what they saw: painted 3-D players, painted 3-D quarterbacks, directional bases, and a double-decked 3-D grandstand.

The famous lights on the 1972 Munro Day/Nite game.

They also took stock what hadn’t been done before, and were given the “go ahead” to think big. The result was the biggest Electric Football playing surface ever commercially produced (40” x  25”), which included the innovation of a sideline Wind Sprint track. And of course, they came up with the feature that clearly separated Munro from every other Electric Football maker — and every other Electric Football game made up until that point. A pair of grandstand-mounted battery-operated floodlights. Munro had created the first ever “night” Electric Football maker.

1972 Munro Day Nite Electric Football game wind sprint track.

Munro’s innovative Wind Sprint Track.

While all of these features add up to a pretty special Electric Football game, it needs to be understood that it didn’t automatically have to be a “great” game. All credit for that goes to Munro Games, whose designers had a lot of experience making rod hockey games. They knew how to build sports action games and didn’t cut corners. The result is, nothing about the game feels cheap, and indeed, you can almost sense the pride the designers had in creating it. It’s a truly beautiful game when set up. The fit and finish of the game rival the work Tudor was doing at the time.

In playing the game…the lights weren’t all that bright, being that they were powered by 2 “C” batteries. But you could turn off all the lights in a room and actually play the game solely by floodlight (young eyes can “see” anything). The field had an understated yet classy marking pattern, and was set off by a realistic green grass color. Helping the realism was the roughest surface ever seen in Electric Football (if the players actually tackled each other they would have gotten rug burns). The field was also made from the thickest piece of fiberboard ever seen in Electric Football, resulting in a “buzz” that was the loudest in all of Electric Football.

Tudor Raiders and Broncos on 1972 Munro Day Nite Electric Football Game

An added feature of the Day/Nite Game: Tudor NFL players looked fantastic on it.

But…the problem with making a game this elaborate, and making it as solid as Munro did, was that it was always going to be a very expensive purchase. Most retailers priced the game around the $20 mark, with Sears selling an exclusive model with legs for $24.99. This was significantly more than even Tudor’s large NFL models cost.

Because of its hefty price tag, the game didn’t sell well at all in 1972. It was large and expensive, and took up a lot of shelf space, holding onto that space well past the all-important Christmas selling season. So in 1973, even with Joe Namath’s endorsement now on the Day/Nite model, most retailers weren’t interested in carrying a costly oversized non-seller.

The best illustration of the Day/Nite game’s plight was its appearance in Sears Surplus Stores during the fall of 1973 (see page 467 of The Unforgettable Buzz). After just a year on the market, the game was already a clearance item. And 1973 would prove to be the last year for a Munro Day/Nite model with working floodlights.

There is much, much more about the Day/Nite model and Munro’s rise and fall in The Unforgettable Buzz, including the story of how the game was originally named “Monday Nite Football” (Chapter 26). It was truly ahead of its time, and really the culmination of the game evolution that Gotham started with their G-1500 in 1961.

Sitting proudly at No. 4 on our Countdown, it’s the 1972 Munro Day/Nite Electric Football game.


Earl, Roddy, & MK


Full Color Electric Football Book Update

The cover of the book Full Color Electric Football

The cover of our upcoming book – Full Color Electric Football.

Electric Football’s first all-color book is getting ever closer to being finished. As we revealed last week, our upcoming Full Color Electric Football project is in the design stage right now. The format is all set, the photos are at the ready, the text is locked in, and the book is being carefully constructed through the artistic eye of our designer Michael Kronenberg.

When complete, Full Color Electric Football will be 120 pages…and every single page will be in color. Our concept for the book is a simple: we all loved studying the full-color NFL insert that came in our Tudor Rule Books. So we set out to make a color Rule Book insert that goes on for 120 pages, and also includes the Electric Football lines from Gotham, Coleco, and Munro Games.

Full Color Electric Football is all about showing off the best Electric Football images we can find. There will be some descriptive text, but most pages of Full Color Electric Football will use an all-photo format. Obviously we will borrow some of the great images from The Unforgettable Buzz, but we also have a playbook full of new and unseen photos that make Full Color Electric Football feel like a completely original work.

From what we have so far…the book has already exceeded our expectations. Michael is a world-class designer who has brought his “A” game to the project. We can’t wait to preview some sample pages, which will be doing in the very near future.

At the moment, Full Color Electric Football is scheduled to be published in time for the NFL preseason. We’ll keep you posted on the exact date.

We’re very excited — 2015 is shaping up as another great year in Electric Football!


Earl, Roddy, & MK

Electric Football Game Top 20 Countdown — No. 5

The 1961 Gotham NFL G-1500 game

Game No. 5 — the stunning 1961 Gotham NFL G-1500. Electric Football’s first Big game.

The Electric Football Game Top 20 Countdown moves into the Top 5 today with a very special game — the 1961 Gotham Pressed Steel NFL G-1500 model.

This groundbreaking game has long been one of the most under appreciated games in all of Electric Football. It was a total “game changer” in 1961, and set the stage for all that came after it, including Tudor’s miniature NFL.


Almost as intriguing as the game itself is the story behind the game, and how Gotham beat Tudor to the NFL license. We cover this tale of intrigue in great detail in Chapter 1 (check out our free PDF download), and also Chapters 10 – 12 of The Unforgettable Buzz.

But the short version of Gotham landing the NFL license for 1961 comes down to this: it was one of the few times when Norman Sas’ business judgement let him down. After Tudor passed on the license, Gotham gladly scooped up the fumble and converted this uncharacteristic Tudor “turnover” into the NFL G-1500.

With the NFL license in hand, Gotham President Eddie Gluck — who just happened to be a former Tudor employee — created not only the most elaborate game in Electric Football history, but also one of the most elaborate toys being sold in 1961.

Here are the Electric Football “Firsts” on the Gotham NFL G-1500:

  1. First officially licensed NFL Electric Football game.
  2. First “big” Electric Football game at 36″ long.
  3. First game with a sideline grandstand and “stadium.”
  4. First player uniforms.
  5. First NFL team scoreboard nameplates
  6. First game with an illustrated color Rule Book
  7. First Electric Football game to be shown in full color in the Sears Christmas Book (1962)
electric football gotham NFL G-1500

The majestic Gotham NFL G-1500 with the Yankee Stadium façade.

In addition to all these “firsts,” the G-1500 was simply a beautiful game. From the brilliant white frame with all 14 NFL team logos, to the elaborate metal grandstand that was so obviously modeled after Yankee Stadium…something magic truly happened when all the sideline and end zone pieces were mounted on the oversized Gotham field.

The self-sticking paper jerseys and helmets of the 1961 G-1500.

The self-sticking paper jerseys and helmets that came in the 1961 NFL G-1500.

The game also came with a locker room full of accessories, including color pennants for all 14 NFL teams, 7 different colors/teams of self-sticking paper jerseys, 8 different colors/teams of self-sticking paper helmets, a 1961 NFL schedule, a first down marker with a referee attached to it, scoreboard nameplates for each NFL team, diagrams of official NFL team plays…it was an overwhelming combination of detail and color. Especially compared with Tudor’s modest and now bare looking No. 500 model.

1961 Gotham Martian Players

The large-headed 1961 Gotham “Martian Players.”

Gotham’s only demerit came in the form of the strangely shaped players. To accommodate the paper helmets, Gotham molded the players with oversized heads…which looked strange even in 1961. These are now known as the Gotham “Martian Players.”

Cover of the 1961 Gotham rule book

Colorful cover of the 1961 G-1500 Rule Book.

The G-1500’s impact was huge, with the best measure of its significance coming in Tudor’s 1962 response: a “big” Tudor Electric Football game (Sports Classic No. 600) with paintable 3-D players.

Thanks to the G-1500, Electric Football went from basic in 1960 — the Tudor No. 500 and Gotham G-880 — to super deluxe in just two short years. And in the Christmas catalogs of Sears and Ward during that same period, Electric Football’s toy status went from “ordinary” to “featured,” being awarded the entire top half of a catalog page to entice Christmas shoppers and Santa list-makers.

The G-1500 set the course for all the games that would come in Electric Football. It showed how powerful the NFL could be on an Electric Football game, and challenged Tudor to create its own deluxe model. (This challenge also unleashed Lee Payne’s artistic vision on Electric Football, which would eventually play a large part in Gotham’s demise.) 

1962 Sears Christmas Book page344

The G-1500 pushed Electric Football into the stratosphere of “deluxe” toy. Sears 1962

Another important thing that the G-1500 did was prove to retailers — Sears, Ward, JC Penney, and everybody else — that there was a market for oversized Electric Football games. They weren’t just white elephant toys that would have to be put on clearance the day after Christmas.

If Gotham had ever been able to master the painted player concept…let’s just say that The Unforgettable Buzz would probably be a different book. But without a doubt, the legacy of the NFL G-1500 is immense.

Eddie Gluck was truly visionary with the NFL G-1500 about what Electric Football could be. The game set a standard that Tudor was forced to quickly match.

Norman Sas was fortunate to have a playmaker like Lee Payne in the Tudor huddle, and the Sas-Payne combo would eventually out-innovate and out-market Gotham. But make no mistake, it was Eddie Gluck and the G-1500 who set Electric Football in motion toward a miniature NFL, an NFL No. 620 game, and eventually that first Sears’ Super Bowl model. 

Considering all the G-1500’s that Gotham sold through the 1960’s, it really seems like the game should be an easier find than it is in 2014. Unfortunately, during the 20+ year we’ve spent collecting Electric Football, this game has never been an “easy” find. As we’ve mentioned before, Gotham game construction wasn’t as robust the work Tudor did, so warped fields and popped rivets are common Gotham maladies. It’s likely that many G-1500’s ended up in landfills due to these shortcomings. But it is a game that’s worth tracking down — our G-1500 display model definitely opened some eyes at TudorCON 14.

Although long overlooked, the 1961 Gotham NFL G-1500 sits proudly at No. 5 in our Electric Football game countdown. It defines the phrase “game changer.”


Earl, Roddy, & MK

The Unforgettable Buzz Looks Back on 2014 — Part II

The Unforgettable Buzz on the Beyond The Game television show in June 2014.

One of our 2014 highlight of highlights came in June, when we were asked to be on the Beyond The Game television show in White Plains, NY. Host John Voperian did an fantastic job with the interview because he had played the game and knew the game well. It was such an incredible experience to spend a half an hour — a very quick half an hour! — talking about Electric Football and The Unforgettable Buzz(Click here to see the interview.)

The New York Jets web page and The Unforgettable BuzzAlmost exactly a month after being on television we experienced another  first — getting The Unforgettable Buzz featured on an NFL team web site!! Thanks to Randy Lange and the New York Jets, Electric Football got an amazing and colorful feature titled “What’s The Buzz? It’s Electric Football!” on the Jets web site! It was something we’d not even let ourselves dream about when the book was published. It was mind blowing to see Electric Football at the level of the NFL.

A Tudor Games NFL model at Toy Fair 2014.

Then in early August Tudor Games put the NFL officially back in Electric Football! As we mentioned in our previous post, this is a true landmark in Electric Football. Tudor Games’ President Doug Strohm worked long and hard to get the NFL, and it seems to have paid off with a true resurgence of interest in Electric Football.

The cover of the book Full Color Electric Football

The cover of our new book – Full Color Electric Football

Finally, work on our Full Color Electric Football book is underway. The design process is just about half finished, with the publication date set for mid-summer 2015. We’re very, very excited. It looks absolutely amazing! 

So “Thank You” so much for making 2014 another memorable year. The support on all of our social media platforms has truly amazed us, as have the steady sales of The Unforgettable Buzz. We’re now a year and a half out from our June 2013 publication date and December has been a banner month. Seems like quite a few books will be under the tree on Christmas morning!

So to all of our Electric Football friends — we hope that you and your families have a wonderful and safe Holiday Season. And on to 2015, which is shaping up as another great year for Electric Football! 


Earl, Roddy & MK

Electric Football Game Top 20 Countdown – No. 6

The 1967 Tudor NFL No. 613 Electric Football game

No. 6 on the Top 20 Countdown — the beautiful 1967 Tudor No. 613 model.

Our Electric Football Game Top 20 Countdown hits No 6 this week…the 1967 Sears’ exclusive Tudor NFL No. 613

Box of the 1967 Tudor No. 613 Electric Football game

Lee Payne’s stunning box for the 1967 Tudor No. 613.

There are so many iconic pieces to this game, it’s hard to know where to start. The easiest place is the box, with the silhouetted NFL player. It was genius on Lee Payne’s part, the design seems so simple. There are only four colors on the box: black, blue, red, and white. And compared to the Drummond box of the 1962 Tudor No. 600, there is no action at all.

But the player, who was actually Cleveland Brown’s defensive lineman Paul Wiggin, looks like he means business. Serious business. That’s amplified by the block lettering “NFL FOOTBALL,” and also the two “accenting” NFL shields. With one look you knew that there was a very serious football game inside the box. One that would be very “real” and true to the NFL.

That was backed up when you slid the game out of the box and checked out the frame. Seeming to jump out from the white enamel sides were the colorful helmets of all 16 NFL teams…in a classic single bar version no less! This is still, arguably, the most attractive frame that Tudor ever created.

And the frame completely reinforces the theme: “this is a serious football game.”

The field and game — which were completely designed by Lee Payne — were configured in a new size for Tudor. This 31” x 18” design was beginning of Tudor’s “mid-size” line, giving the company three different Electric Football game sizes. While lacking any official “NFL” designation, the field was still very attractive with a diamond pattern occupying the end zones. All the markings on the field had a realistic “grass” look — they didn’t have an artificial and opaque “painted on” look.

NFL Cardinals and Bears on the 1967 Tudor NFL 613 game.

Big Cardinals and Bears face off on the No. 613. Notice the metal Support Brackets and backward curling grandstand.

In addition to an all new game, Lee Payne created a brand new grandstand. This one didn’t clip onto the frame, it came with two metal Support Brackets that mounted onto the inside of frame and slanted backward. The grandstand also had a series of creases in it, and when mounted properly, it ended up with a slight curl in addition to the backward slant. This was all done to help give the grandstand a true 3-D appearance.

The Tudor NFL No. 613 in the 1967 Sears Christmas Wish Book

1967 Sears Christmas Catalog

Being a Sears exclusive, and with Sears at the time being headquartered in Chicago, the No. 613 featured the Chicago Bears (in away white). It also featured the St. Louis Cardinals (home red), who up until 1959, had been the Chicago Cardinals. In what may not have been a total coincidence, this Bears-at-Cardinals matchup recreated a nationally televised NFL game from Halloween night of 1966.

Halloween fell on a Monday in 1966, and the game was part of NFL Commissioner Pete Rozelle’s calculated campaign to convince the major television networks that Monday night NFL football games could draw viewers and be profitable. (Of course, Rozelle was right — NFL Monday Football is now in its 45th season.)

Sears featured the No. 613 on page 461 of the 1967 Christmas Book for $9.99, and used the game heavily in its newspaper advertising throughout the fall and Christmas shopping season. It was the first Tudor Electric Football game to be sold by Sears, and the giant retailer provided the game with serious visibility despite the fact that the Gotham Big Bowl was still the “featured” game in the Christmas catalog.

A 1967 Sears newspaper advertisement with the game selling for $2 more than the catalog price.

Of course an additional “extra” to the 1967 version of the game would be that both the Bears and Cardinals would have Big/Large players and aqua bases. The game would also have Tudor’s early press-on number sheets.

The legacy of the Sears No. 613 is immense. It’s one of Tudor’s original three NFL models from 1967, and the NFL lineman silhouette is still being used by the modern incarnation of Tudor Games. It’s also part of the Monday Night Football legacy of the NFL. The only things keeping it out of our Top 5 are the old fashioned “H”-shaped goal posts and the lack of “N-F-L” on the field. But it is a game for the ages, with the frame to end all frames.

The 1967 Tudor NFL No. 613 is a MUST have for any Electric Football aficionado.


Earl, Roddy, & MK