Christmas Catalog Page Top 10 Countdown – No. 10

1962 Sears Christmas Book page344

Page 344 from the 1962 Sears Christmas Catalog comes in at No. 10 on our Countdown.

Welcome to our Electric Football Christmas Page Catalog Top 10 Countdown! This is the first installment, featuring the Electric Football catalog page that came in at No. 10 on our countdown.

Page 344 from 1962 Sears Christmas Catalog was the first time the Gotham NFL G-1500 appeared in color. It marked the “big time” for Electric Football, with the 36″ x 21″ game – the first big Electric Football game – taking up the top-third of the page. This was the most elaborate presentation Electric Football had ever been given by a major mail-order retailer.

And Sears at this point in time was no ordinary mail-order retailer. They were, in fact, the world’s largest toy retailer. This 1962 page was Sears’ official endorsement of Electric Football as a “featured” toy, as status the game would carry for the next two-plus decades.

This page was a landmark Electric Football history. It shaped how kids (and especially parents!) viewed Electric Football, and turned the burner up to “high” in the Electric Football competition between Tudor and Gotham.

(Both of the Gotham Electric Football games on this page, the NFL G-1500 and smaller G-940, can be found in our new Full Color Electric Football book.)

 

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